The table below explains how we use your personal information and the reasons that we rely on in doing so. Where these reasons include legitimate interests, we explain what these legitimate interests are.
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What we use your data for |
Legal Basis for Processing |
Legitimate Interests |
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To provide Rewards4Racing programme services to you |
Contractual performance and legitimate interests |
To meet our contractual obligations to you To provide programme services to you
To comply with laws and regulations that apply to us |
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To perform the promises that we make to you as a member of the Rewards4Racing programme, including the provisions in the Member Agreement |
Contractual performance |
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To perform contracts with third parties that are involved with the Rewards4Racing programme (as well as managing the risks and liabilities under those contracts) |
Legitimate interests |
To run our business efficiently using the services of others to support the programme
To ensure that we benefit from the terms of the contracts we have properly entered into and properly managed the risks and |
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What we use your data for |
Legal Basis for Processing |
Legitimate Interests |
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liabilities associated with them
To enable us to provide the programme services to you |
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To keep you informed about the benefits of the Rewards4Racing programme, including:
· Points earning opportunities with programme partners · Recommending offers and promotions that we think you’ll like · Checking whether you are entitled to valuable Rewards4Racing points from our partners · Letting you know about exciting competitions or promotions · Providing exciting news about the sport you love |
Contractual performance Legitimate interests Soft opt-in rule for marketing to existing customers |
To provide efficient member care and services To ensure you maximise the benefits from programme membership
To assess which of our benefits interest you and to tell you about them
To develop new products and services and improve existing ones
To obtain your feedback |
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To manage your Rewards4Racing account and to identify and calculate any Rewards4Racing points entitlement you might have. For more information please see our Member Agreement |
Contractual performance Legitimate interests |
To operate the programme in a manner that allows us to allocate points for your benefit |
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To provide financial and account administration in relation to the Rewards4Racing programme, including the calculation of commissions and points earned and spent by members |
Contractual performance |
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To provide you with Rewards4Racing programme updates and information |
Contractual performance |
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To provide you with relevant content in relation to the Rewards4Racing programme and points earning opportunities our partners through relevant targeted advertising on third party websites, such as Facebook, Google and Twitter. |
Legitimate interests |
To ensure you maximise the benefits of programme membership
To assess which of our benefits interest you and to tell you about them |
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To operate the Rewards4Racing programme so that we comply with our legal obligations and to ensure the proper management of the programme and our business |
Legal obligation Legitimate interests |
To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to |
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What we use your data for |
Legal Basis for Processing |
Legitimate Interests |
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optimise its value for shareholders
To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards |
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To conduct statistical research and surveys in relation to the Rewards4Racing programme, to help us improve our services to members and to ensure that we present the programme content in the most effective way |
Archiving and research Legitimate interests |
To develop new products and services and improve existing ones |
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To develop new products and services linked to the Rewards4Racing programme |
Archiving & Research Legitimate interests |
To develop new products and services and improve existing ones |
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To improve the effectiveness of our marketing communications, including online advertising via social media and other channels and through personalisation of content we provide to you to recommend things we believe you'll like |
Legitimate interests |
To improve the effectiveness of our communications |
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To assist with the administration of the programme website and for internal purposes, including conducting data and statistical analysis as well as for testing purposes |
Contractual performance and legitimate interests |
To provide efficient customer care and services
To ensure that our technology operates efficiently and without error
To assess which of our services may be of interest to you and to tell you about them
To develop new products and services and improve existing ones
To obtain customer feedback |
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What we use your data for |
Legal Basis for Processing |
Legitimate Interests |
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To ensure that records in relation to the Rewards4Racing programme and our business are maintained and kept up to date as well as to protect our business reputation |
Legal obligation and legitimate interests |
To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders
To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards |
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In the proper management of our business and that of Rewards4Racing generally
For corporate activity, such as a sale, transfer, merger or re-organisation of the Rewards4Racing business |
Legitimate interests Our legal duties |
To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders
To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards |
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To provide information and personal data to our Racecourse Partners about members who are also customers of those Racecourse Partners, to allow those Racecourse Partners to conduct analysis including by grouping those customers into audience profiles and segments using information around demographics, sport and event preferences and media and social preferences. Information shared for these purposes will not be used to make decisions that produce legal effects concerning members. |
Legitimate interests |
To allow us and our Racecourse Partners to understand more about members and their activities on the Rewards4Racing programme |